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Rick Jessup » Location Based Marketing

foursquare Now Notifies with Radar

foursquare Now Notifies with Radar

foursquare founder Dennis Crowley hasn’t made it a secret that he’s worked towards making his location-based service notify and recommend in real-time in a form of crowdsourcing-on-demand. With the launch of the Explore feature a user could gain recommendations based on popularity, friends’ check-ins, similar likes, lists and tips, and with yesterday’s launch of foursquare Radar, these recommendations and reminders can now be pushed to any phone using Apple’s latest mobile OS. Leveraging the new iOS … Read entire article »

Filed under: Location Based Marketing, Mobile

Showtime Unlocks Check-In Success

Showtime Unlocks Check-In Success

It’s not a new story, by any means: Budgets are low so creativity has to be high. And while it may sometimes seem like the tale of the small, local business, the budget/creativity crunch can even affect the big guys. Case in point when Showtime was looking for a wallet-friendly way to promote their new reality show following the World Series Champions, ‘The Franchise: A Season with the San Francisco Giants.’ The solution? Looking to … Read entire article »

Filed under: Featured, Location Based Marketing, Social Media

Scrapbook + Nostalgia = Facebook Timeline

Scrapbook + Nostalgia = Facebook Timeline

By the time you’re reading this, assuming you’re one of over 750 million Facebook users, you’ve probably already met the new Facebook Timeline. This replacement for what had been Facebook Profiles was expected to go live in late September and provided a significant change in how a user’s profile information is displayed. Harnessing the power of nostalgia, Facebook has turned a profile into a scrapbook of their life, from birth to today in a visually … Read entire article »

Filed under: Content Marketing, Featured, Location Based Marketing, Social Media

The Takeover Has Begun

I’m typing this from the reclaimed home office I abandoned in December of 2006 when I turned my back on Crafty Puppy to re-enter the “working for the man” work force. I’d spent six years attempting to make a mark simultaneously bringing international companies to a North American audience (paid bills) and working with small, local companies to get them online (did not pay bills) under the slogan “the takeover has begun.” High hopes? Maybe. It was an experience, but one I claimed I’d never do again. Yet here I am. Today marks the first official day of my yet-to-be-named company that will focus entirely on building content-driven, search optimized CMS websites in WordPress using domestic designers and coders (read: not eLance). The world has changed in the five years I’ve walked … Read entire article »

Filed under: Content Marketing, Location Based Marketing, SEO, Social Media