The past two years have seen the check-in enter the mainstream, and terms like Foursquare, Facebook Places, and Location Based Services thrown around as the “next big thing.” But through it all we still find ourselves in a world where the vast majority of people still don’t want to announce where they are, and those that do are inundated with information and offers that make it harder for you to standout.

The good news about Location Based Marketing is that companies – and not just those with a retail footprint – have an incredible opportunity to reach people locally, contextually and with relevance. From a local restaurant seeking ways to stand out in a crowded competitive environment to a television network attempting to establish awareness of a new show based on suitable tips, targeting users based on their location provides value to both sides of the smartphone. Even those that aren’t actively engaged in Foursquare or the like can often hear about promotions through the press, or even the advice of trusted friends who do make use of location based marketing services.

50% of your potential user base now have smartphones, and that number grows substantially every year. Call 416.885.6592 or email me to discuss how you can put those smartphones to use with your business.