A colleague of mine once claimed the hardest job in advertising is that of the copywriter, solely because it’s the one job everyone thinks they can do. Countless small, and often large, businesses dedicate hours and resources to having professionals assist them in all facets of getting their business going, but rely on themselves when it comes to selling that business through website and ad copy. Is it any wonder the single largest item I get asked is: “How can I increase my search engine presence? People aren’t finding me searching the terms I think they should find me by searching.

Your business website needs Search Engine Optimization (or SEO) to succeed. Without asking yourself the right questions, and doing the right research, the writing you do isn’t optimizing your website to be found, read and shared. Often times the way you want to frame your business doesn’t align with how someone may look for your business. The tools exist to understand what people search for and the content they seek, tools that give you the edge over competitors who don’t know any better.

Let me help you figure out:

• Keywords: How do people who could use your service search for it?
• Adwords: Can we find a high-volume, low-competitive way to drive traffic back to you?
• Context: What’s the purpose of every page, and is it set up to succeed in copy and flow?
• Engagement: Are we sharing traffic between site and social, where appropriate?

Whether it’s an audit and update to your current site, an adwords campaign to drive more traffic to an otherwise optimized web presence, or even a brand new endeavour in need of the right type of thinking just call 416.885.6592 or email to get started.