The Takeover Has Begun

I’m typing this from the reclaimed home office I abandoned in December of 2006 when I turned my back on Crafty Puppy to re-enter the “working for the man” work force. I’d spent six years attempting to make a mark simultaneously bringing international companies to a North American audience (paid bills) and working with small, local companies to get them online (did not pay bills) under the slogan “the takeover has begun.” High hopes? Maybe. It was an experience, but one I claimed I’d never do again.

Yet here I am.

Today marks the first official day of my yet-to-be-named company that will focus entirely on building content-driven, search optimized CMS websites in WordPress using domestic designers and coders (read: not eLance). The world has changed in the five years I’ve walked away, and I truly hope I’ll get the opportunity to showcase how the world of social media, and specifically location-based advertising, can blend with a website to create socially-powered brand experiences for even small companies. Should be a ride. Let’s see where it goes…